AceCubePR was tasked to identify all relevant media to target for the publicity campaign, disseminate media releases and liaising with each journalist to further motivate and stimulate their interest to interview the South African award winner.
SOLUTION (WHAT WE DECIDED TO DO)
AceCubePR identified the relevant media that we can target and disseminate the localised media release to for publishing.
EXECUTION (HOW WE DID IT)
A media release was disseminated to the identified journalists and news desks and thereafter phone call follow ups were done to determine which media house and publishers has received the release and will publish.
With radio interviews, motivations were sent through to producers and programmes managers who gave us the go ahead on when the interview will be done with the award winner.
EVALUATION (OUTCOME)
After the campaign, a media evaluation analysis report was compiled for the client which shows how many publications published, how many of the targeted audiences it reached.