DSTV

DSTV project

Pay TV network, DStv, sponsors the South African Professional Soccer League (PSL). Therefore, we leveraged the sponsorship through a memorable, live experience of one of Africa’s largest football derbies. We hosted 12 000 DStv subscribers for a day of fun, games and hospitality. There was a pre-game lounge with buffet lunch, drinks, and goodie bags. The little ones were kept enchanted in a kids zone, while popular deejays and artists provided entertainment, as celebrities mingled with guests. Level two (superior sigh-lines) seating was the crown of this relationship building exercise.

The challenge

To enhance and strengthen the relationship with football loving subscribers and thus increase retention.
DSTV

The results

Fully subscribed take-up of the experience plus implementation with precision led to positive feedback from consumers. Retention objectives were met and the brand’s association with live football was enhanced.

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