What we did
We already had our Ballantine’s True Music property so we extended it into our OKT Fest campaign. With 1000 tickets (for OKT Fest) in hand (that’s currency) and a simple call-to-action mechanic we organised 10 targeted activations. All a MATE had to do was buy a bottle of Ballantine’s, enter the proof and stand a chance to win tickets to the OKT Fest. Naturally we created a stylish brand-worthy environment and experience at each activation. We set up the Bus for Music featuring headline deejays and sophisticated music, a Playstation powered gaming station, sampling of sumptuous eats all set in sizzling décor.